7 Content Marketing Articles Worth Reading

May 04, 2012 | 0

The Lede | copyblogger.com

This week on The Lede …

Stop Waiting to Be Picked
Why Storytelling is the Ultimate Marketing Weapon
Neil Patel’s Method for Finding Great Blog Content
Three Reasons Why Every Smart Startup is a Digital Media Company
9 Books to Help You Read and Write Better
Why Smart Authors are Cutting Amazon Out
The Easiest Way to Boost Your Productivity

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Stop Waiting to Be Picked

Expanding on Seth Godin’s “pick yourself” advice, Mr. Goins makes a compelling case for today’s writers to stop waiting and start building their own content platform. In this age, if you’re waiting to be picked, you’re playing a game that will, very shortly, no longer exist.

Why Storytelling is the Ultimate Marketing Weapon

Here’s the deal — the power of storytelling is nearly limitless when it comes to influencing the human mind and soul. It’s how we were built. Facts and figures (excepting a few very specific industries and products) do not sell. Of course, the catch is, how do you tell a great story? You read Mr. Clark’s article here earlier today, didn’t you? That’s a good place to start …

Neil Patel’s Method for Finding Great Blog Content

Is your company serious about publishing relevant, useful, and high-quality content? If you’ve been around here long enough, you know by now that it should be. But, like anything worthwhile, doing that is a lot harder than saying it. Allow Mr. Patel to help you find the resources you’ll need — if you don’t have the time, money, or energy to do it yourself.

Three Reasons Why Every Smart Startup is a Digital Media Company

And, if you needed just a little more proof that producing your own media is not only good, but necessary for business online, Mr. Clark lays out three compelling reasons for you in this article for Forbes. Did you really think you’d win the entrepreneurial lottery? Now, you don’t have to …

9 Books to Help You Read and Write Better

There’s only one title here I haven’t read, How to Write a Sentence by Stanley Fish. Which is odd, considering my obssession with one-liners. Anyway, the others are all worth your time, particularly How to Read a Book by American philosopher Mortimer J. Adler. You’ll never read the same way again …

Why Smart Authors are Cutting Amazon Out

Many independent writers seem to have an aversion toward viewing entrepreneurship as a core responsibility of their work. Like it or not, it’s the way things are. But, is giving Amazon or iTunes agency over your future any better than trying to win the big publishing lottery? This brings us right back to the crucial importance of developing your own content platform. Or, as Ms. Trunk expresses it, the [email] list matters more than the advance.

The Easiest Way to Boost Your Productivity

What’s your professional time worth? How do you feel when you’re not being paid for that time, when you’re just logging hours that will ultimately benefit someone else? The answer to that question — and the useful 2-step process Mr. Dooley provides — will likely make you more productive. Like, right now.