The Evolution of Permission Marketing: What You Need to Succeed in 2013
Are you familiar with the phrase Permission Marketing? If you’re trying to sell anything online (including your ideas), you should be. In 1999, a certain smart marketer made some observations about what kinds of persuasive communication worked well as we moved into the 21st century … and what kinds didn’t. Permission marketing is the privilege
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How To Leverage the Science of Relationships to Gain True Influence
If you define influence by the size of your Klout score, you can stop reading this right now. If you believe influence is driven by the creation of a relationship between two parties, where one sees the other as truly knowledgeable about a particular product or service, then let’s talk about the science behind that
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How to Build a Massive Email List (Without Being Annoying)
Fact: Email is still (by far) the most profitable online sales channel. That means an essential aspect of your audience is the segment that trusts you with their primary email address. So, it seems fair to say that enticing your prospective customers and clients onto an email list is crucial. Once you start building that
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“Content” Isn’t a Buzzword, It’s the Future of Your Business
Content Marketing is a hot topic, no doubt. What you may not know, however, is that it’s been around for a long time, and that it’s finding itself in the midst of yet another “Golden Age” with the rise of the Internet. This is very good news if you’re a content creator. It’s even better
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5 Writing Links That Will Help You Get Better … Stronger … Faster
This week on The Lede … How a 40,000 Word PDF Earned a Massive Audience The Overwhelming Force of “Gradual” How to Write a Good Blog Post, Fast On Finding Real Pleasure in Our Work Twitter’s First Bona Fide Star Want to grab even more useful links, beyond those that make The Lede, plus additional
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